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What are target groups of an environmental RI and why it is important to communicate with them? How to ensure that the information to be disseminated and communicated derives from the specific information needs of that target group?
One of the main key points in RI’s communication is to identify its target audiences. The four most potentially important target groups for RI communications are perhaps scientific communities, enterprises, policy makers, and citizens. All of these groups can have sub-groups with their own special needs and requirements. Next it is shortly introduced why and who to communicate with different target groups.