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Different kind of printed and digital materials (such as brochures, flyers, leaflets, reports, posters, infographics, videos, roll-ups etc.) are important part of the traditional dissemination methods. Materials should be tailored based on the target audience and dissemination method (electronic versus printed) and place. For example, private sector, policy makers and scientific communities are interested in different kinds of contents. In addition to advertise RI’s missions, impacts, data or other products, these can be used to advertise upcoming events. It is good to be aware that material planned for printing does not necessary look good in electronic form and vice versa. Printed and electronic versions of the same material might assist effective communication. Translation of some of the material to local language and/or RI’s member countries languages might be worth considering. This might help for example communicating with local policy and decision makers.

Flyers, leaflets, and brochures can provide quick-to-look information particularly for new user groups. They can include QR code, NFC chip or website address for further information. They can be distributed in several different scientific or policy relevant workshops, conferences and events. We see that using printed flyers to dissemination is a cost-effective as relatively large user groups can be reached. However, one needs to pay attention how to hand such a material as example scientists are often hesitant on taking flyers on subjects they are not very familiar with. The efficacy of the flyers is hard to evaluate in practice, but using e.g. QR code one might track the analytics. As digital material can be distributed via other dissemination channels (website, newsletter, emails).

There are several freely available tools to make a printed and digital materials. On option is to use commercial company (visual designer) to plan the brochures/flyers layout based on the RI’s visual identity. Some RIs make the material, both content, visual planning and layout by them self. This requires some special skill from the person as well as professional software for the graphic design (e.g. Adobe Creative Suite). 

Advantages: Cheap (relatively low cost) method of disseminating basic facts. Can reach large groups if properly distributed (printed material eg. in events). Relatively easy to tailor for different audiences, including different language variants.

Challenges: Difficulty of reaching new user groups (interest of taking a flyer). Design is crucial; as is the way they are distributed. There can also be limited information content. Lifetime of the material.

Resources: Cost are from visual planning, providing content and printing. Printing costs depends on the design, paper quality, and amount. Often external companies have planned the RI’s promotion materials. The materials need regular update which increases the costs. Printed material: Cost to transport, weight, etc. Consider on-site printing.

Recommendation: Connect with other dissemination tools. To be used together with personal connection method (presentation, booth, etc.) and connected directly to the other sources of more detailed information (websites, documents).  Consider in which of the participating countries the actual printing of the material is most relevant to do (printing and distribution costs and environment effects). 

COOP+ has a flyer with brief description of the project aims, participants and main expected outcomes. It was distributed in several different scientific workshops and conferences (COOP+ events, ENVRI booths at EGU and ICRI 2016).

Examples of flyers and brochures. From top to down:  ENVRIplus flyer, ICOS and AnaEE brochures 

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